Global intelligence for media and marketing
When Everyone Has AI,Your Advantage Is Human.
Human·AI is the global intelligence alliance for independent media agencies and in-house media and marketing teams. Through ARIA™ and a curated network of partners, we expand what your people can do.
- Shared intelligence
- Specialist reasoning
- Private infrastructure
The Value of AI Lies in What It Empowers Your People To Do.
As media and marketing grow ever more complex and competitive, your team’s understanding of your customers, your business, and the lessons of experience becomes ever more valuable.
ARIA™ connects that knowledge with global market intelligence, specialist media and marketing reasoning, and purpose-built AI agents, so every action builds on what your organisation already knows.
The result is sharper thinking, faster action and smarter media and marketing investments.
One Intelligence System for Media and Marketing Work.
Know more
Connect organisational knowledge with global intelligence to anticipate emerging needs and uncover new opportunities for growth.
Think better
Apply specialist media and marketing reasoning to challenge assumptions, weigh trade-offs, clarify strategic choices, and develop stronger tactical plans
Get more done
Use purpose-built agents to streamline research, planning, activation, measurement and reporting, freeing teams to focus on higher-value thinking and expertise.
See ARIA in action.
Shared Intelligence. Private by Design.
ARIA brings your organisation’s private knowledge together with a shared foundation of media and marketing intelligence.
Your teams can draw on their own data, client context and past work alongside specialist principles, market evidence and effectiveness learning.
Your organisation’s knowledge remains isolated and access-controlled. Shared intelligence provides a broader foundation for sharper decisions, recommendations, and action.
Run ARIA On Infrastructure You Control.
ARIA runs fine-tuned open-weight models on Human·AI private infrastructure, giving your teams greater control over the AI capabilities they use every day.
Rather than relying on an AI product whose access, pricing or terms may change, teams have a more stable foundation for integrating AI into planning, activation, measurement and reporting.
Private Infrastructure
Protect your organisation’s work and knowledge in a private, access-controlled environment.
Oversight Built In
Control who can use ARIA and review outputs with supporting citations.
Transparent Reasoning
See the evidence, context and principles behind every recommendation.
One Price per Seat
Pay one fixed price per person, with no variable charges per query.
See how ARIA keeps your knowledge private.
Punch Above Your Weight.
ARIA helps independent media agencies apply their expertise across more client accounts, freeing teams for higher-value work that drives profitable growth.
Elevate thinking
Apply shared intelligence, proven approaches and learning from past work to give every client the benefit of your agency’s experience.
Increase capacity and protect margins
Reduce manual effort across planning and activation so you can take on more business without the same increase in costs.
Deepen client relationships
Identify emerging needs and growth opportunities, bringing clients stronger proposals for broader, higher-value work.
Compete for bigger and more complex briefs
Build sharper pitches and more compelling recommendations, backed by relevant intelligence and a stronger understanding of a client’s business needs.
See how ARIA fits your agency.
Make Every Decision Count More.
ARIA helps in-house media and marketing teams connect what they know about their business with global intelligence, so planning, activation and measurement build on every lesson learned.
Build on what you know
Bring your customer understanding, brand context and past results together so each new plan starts from your own experience.
Free your team for higher-value work
Streamline research, planning, activation and reporting so your people can focus on strategy and judgement.
Challenge and sharpen your plans
Weigh trade-offs and test assumptions with specialist media and marketing reasoning before budgets are committed.
Stay in control
Keep your organisation’s knowledge private and access-controlled, with transparent reasoning behind every recommendation.
See how ARIA fits your team.
Expanding What’s Possible In Media And Marketing.
We believe the future of media and marketing will be shaped by the strength of people’s experience and ideas, and that the size of an organisation should not set limits on what can be achieved.
Founded by leaders across media, marketing, and technology, our mission is to equip media and marketing teams with the intelligence and capacity to do better, more profitable work.
Meet the people behind Human·AI
Martyn Rattle
Co-founder · CEO
Global media agency leader with 30+ years’ experience scaling and building international agency networks, including Carat International, Vizeum and Local Planet, the world’s largest independent media agency network.
Dr Wayne Fletcher
Co-founder · CSO
Award-winning strategist and former agency leader with 30+ years’ experience driving smarter media investments and stronger growth for the world’s leading brands. He holds a PhD in applied psychology, focused on technology and economic growth.
Ron Evans
CTO
An award-winning software developer and expert in machine learning, computer vision and embedded systems. Ron is an active and well-respected contributor to the free and open-source community.
Joseph Leon
Strategic Advisor
Investor, advisor and digital-business leader with 20+ years’ experience scaling media and technology businesses across North America and the UK; Managing Partner at GFL Ventures and Co-founder of Essence Media
Murielle Gillard Reed
Finance & Governance
International finance executive with 25+ years’ experience leading finance across multi-market organisations, bringing financial discipline and scalable operating controls to high growth-stage businesses
Frank Mertens
Brand Growth
Global marketing leader and AI strategist with experience across Coca-Cola, Bacardi, eBay and Groupon, helping companies navigate transformation, strengthen brand equity and deliver sustainable growth.
Experience What ARIA Can Do.
A media plan that needs sharpening. A brief that needs a distinctive point of view. A brand that has to build more demand next quarter. Explore ARIA through work that matters to you.